The Bruno Söhnle Glashütte Brand
Refined Timepieces from Glashütte
Glashütte, a small town with around 7,000 residents, consists of 16 districts and is home to 10 renowned watch brands. Limited space and the lack of large-scale suppliers make mass production in Glashütte impossible. This exclusivity makes every watch crafted here a rare and exceptional masterpiece.
The designation "Made in Glashütte" is strictly regulated by the Glashütte Ordinance, ensuring that only watches with at least 50% of their value created in Glashütte may carry this prestigious name. After the Solingen Ordinance for knives, this regulation is only the second geographical designation in Germany to be officially protected by law.
Watchmaking in Glashütte is defined by meticulous handcraftsmanship. Each component undergoes a manual perlage process, making every piece a unique work of art. The rotor is milled from a solid block of brass, nickel-plated with the iconic Glashütte stripe finish, and then manually fitted with a tungsten-heavy metal ring before being integrated into the movement.
All components are carefully assembled with the movement, which is adjusted in four positions to ensure optimal precision. After assembly, an independent quality control process guarantees that every piece meets the highest standards. If any deviations are found, refinements are made until perfection is achieved. During the final assembly phase, dials and hands are mounted, and each movement is securely encased and fastened. Accuracy is verified once more to ensure it meets our exacting standards. Once the case back is affixed, the watch takes its final form and is prepared for the next round of testing.
After assembly, each watch undergoes rigorous quality control. Skilled experts inspect every detail and conduct extensive multi-day tests to ensure all functions operate flawlessly. Only after passing these strict evaluations are our watches released for sale.
Beyond crafting new timepieces, we also provide reliable repairs and servicing for existing models. For discontinued watches, spare parts are guaranteed for at least 15 years—often much longer—ensuring that our customers can enjoy their Bruno Söhnle timepieces for generations to come.
